WATCH THIS INDUSTRY (HBO) STYLE SWAP EDIT

LEARN ABOUT THIS INDUSTRY EDIT MADE IN THE STYLE OF THE ICONIC INTRO OF HBO’S SUCCESSION, AND HOW IT GOT THE ATTENTION OF ONE OF THE SHOW’S CO-CREATORS.

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Source Material: Industry (HBO)
Music: Succession (Main Title Theme) by Nicholas Britell
Year: 2024

THE CONCEPT

The HBO shows Industry and Succession share something obvious: they both explore different corners of capitalism. While one show focuses on a media dynasty (Succession), the other focuses on the highest echelons of finance (Industry). They share similar narratives on power, generational wealth, and ambition.

Rather than simply referencing that comparison, my goal was to be very literal.

The concept behind this video edit was to recreate the Succession title sequence using footage from Industry, translating its visual language frame-by-frame into the world of Pierpoint & Co. I wanted to mirror its structure pretty much exactly. I matched pacing, shot composition, and visual rhythm wherever possible.

The result is a visual thought experiment: what if Industry existed inside the stylistic framework of Succession?

Side-by-side comparison of the Succession title sequence and an edited recreation using footage from HBO’s Industry.

EDITING PROCESS

I began by placing the original Succession sequence side-by-side with footage from Industry. Each shot from the original sequence became a prompt: what moment from Industry could function as its closest visual equivalent?

And so I set out to find moments in Industry that matched the framing and narrative implication of the original sequence.

Once the narrative parallels were established, the focus shifted to texture. The Succession opening famously shows VHS-style archival footage representing the Roy family’s childhood. I recreated that effect for the Industry clips to get the same visual language.

All these steps led to a final product that reimagined the Industry opening. The edit was later acknowledged by one of Industry’s co-creators, Mickey Down, who publicly responded to the video online.

Explore the timeline

Cultural Timeline

17 December 2025

First Big Ole Freak Edit

The first Big Ole Freak fan edit is posted on my Twitter/X account @sosaneitsinsane. Within a few days, the post gets my account shadowbanned and I take the video down.

During the first few days after deletion, the edit gets downloaded and begins circulating through private links and reposts on TikTok. Copies start spreading through Google Drive folders.

December 25, 2025.
Viral TikTok referencing the “Google Drive edit.”
Originally posted by @caniholdurvape — 750K likes.

Watch the original TikTok →
Late December 2025 – Late January 2026

Viral on TikTok

Several TikToks appear referring to the video as the “forbidden Twitter edit” and “the Google Drive edit”.

Even though the original post no longer exists, the video is circulating widely through reposts and downloads. People on TikTok begin referencing the edit, searching for it, and sharing reactions to it.

The phrase “Google Drive edit” becomes attached to the video and the trend explodes:

  • millions of likes across reposts
  • thousands of comments discussing the edit
  • widespread circulation across TikTok, Twitter/X, Reddit, and fan communities

New TikTok trends begin appearing, including formats such as:

  • “showing my grandma the edit”
  • “showing my dog the edit”
  • “showing a seagull the edit”

Thousands of videos use the format, extending the life of the edit across the platform.

Meme TikTok showing someone playing the Big Ole Freak Heated Rivalry edit for a seagull.
Originally posted by @aurora.cuffaro

Watch the original TikTok →
January – February 2026

Global Club Phenomenon

At the same time, nightlife venues begin incorporating the video into club visual sets, playing the edit alongside Megan Thee Stallion’s track during DJ performances.

Shows appear in cities such as:

  • London, England
  • Instanbul, Turkey
  • Dublin, Ireland
  • Berlin, Germany
  • Manila, Philippines
  • Paris, France
  • Major cities across the US
  • like LA, NYC, Buffalo, and more
  • Major cities across Canada
  • like Toronto, Montreal, Vancouver, and more

January 3, 2026.
Club footage of the edit playing on venue visuals. Originally posted by @leyla.wash — 1.3M likes. Later reposted by Megan Thee Stallion.

Watch the original TikTok →
Late February 2026

Megan Thee Stallion Confirms She’s Seen The Edit

A fan asks Megan Thee Stallion in the comments whether she has seen the Heated Rivalry fan edit set to Big Ole Freak. She responds simply: “YES.” The moment circulates quickly through the fandom, confirming that the edit had reached the artist whose song inspired it.

Screenshot of Megan Thee Stallion replying 'YES' to a comment asking if she has seen the Heated Rivalry Big Ole Freak edit
March 2026

Cultural Impact

In just a few months, the Big Ole Freak edit spreads across fandom communities, TikTok, private file shares, and nightlife venues around the world. The edit even made it to the popular mobile game Heads Up. What began as a single fan video evolves into a shared cultural reference point within the community.

Between December 2025 and March 2026 my accounts grow by:

  • +20,000 followers on Twitter/X
  • +20,000 followers on TikTok

In the end, this edit gained millions of viewers, appeared in club visual sets, and even caught the attention of the artist behind the music.

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