WATCH THIS HEATED RIVALRY X TAME IMPALA EDIT

EXPLORE THE CREATIVE PROCESS BEHIND THIS FAST-PACED EDIT THAT USES TAME IMPALA’S “DRACULA”.

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Source Material: Heated Rivalry (Crave)
Music: “Dracula” by Tame Impala
Year: 2025

THE CONCEPT

Unlike many edits that begin with music, this one started with a visual idea.

The goal was to create a fast-paced edit for Heated Rivalry. I wanted to make something sharper and more kinetic than the lyric-driven pieces in my portfolio.

Because the visual concept came first, the search for the right song happened afterward. The instrumental intro to “Dracula” by Tame Impala eventually emerged as the right fit. Its driving rhythm and sharp tone matched the intensity between the two protagonists fairly well.

Cover image of a Trailer-style edit created by (im)sosaneitsinsane

CREATIVE APPROACH

The editing process centered on rhythm.

Initially, the project was paused because the beat structure of the track felt difficult to align with the footage. After revisiting the edit later, the internal rhythm of the song became clearer, revealing a sequence of beats that could anchor the visual pacing.

From there, the structure of the piece emerged: fast cuts, sharp visual transitions, and escalating intensity that mirrors the momentum of the track.

Unlike some of the more literary edits in my portfolio, this piece leans into energy and movement. The pacing is intentionally aggressive, allowing the music to drive the visual experience rather than the other way around.

The result is a compact, high-intensity edit that performed fairly well on Instagram.

Explore the timeline

Cultural Timeline

17 December 2025

First Big Ole Freak Edit

The first Big Ole Freak fan edit is posted on my Twitter/X account @sosaneitsinsane. Within a few days, the post gets my account shadowbanned and I take the video down.

During the first few days after deletion, the edit gets downloaded and begins circulating through private links and reposts on TikTok. Copies start spreading through Google Drive folders.

December 25, 2025.
Viral TikTok referencing the “Google Drive edit.”
Originally posted by @caniholdurvape — 750K likes.

Watch the original TikTok →
Late December 2025 – Late January 2026

Viral on TikTok

Several TikToks appear referring to the video as the “forbidden Twitter edit” and “the Google Drive edit”.

Even though the original post no longer exists, the video is circulating widely through reposts and downloads. People on TikTok begin referencing the edit, searching for it, and sharing reactions to it.

The phrase “Google Drive edit” becomes attached to the video and the trend explodes:

  • millions of likes across reposts
  • thousands of comments discussing the edit
  • widespread circulation across TikTok, Twitter/X, Reddit, and fan communities

New TikTok trends begin appearing, including formats such as:

  • “showing my grandma the edit”
  • “showing my dog the edit”
  • “showing a seagull the edit”

Thousands of videos use the format, extending the life of the edit across the platform.

Meme TikTok showing someone playing the Big Ole Freak Heated Rivalry edit for a seagull.
Originally posted by @aurora.cuffaro

Watch the original TikTok →
January – February 2026

Global Club Phenomenon

At the same time, nightlife venues begin incorporating the video into club visual sets, playing the edit alongside Megan Thee Stallion’s track during DJ performances.

Shows appear in cities such as:

  • London, England
  • Instanbul, Turkey
  • Dublin, Ireland
  • Berlin, Germany
  • Manila, Philippines
  • Paris, France
  • Major cities across the US
  • like LA, NYC, Buffalo, and more
  • Major cities across Canada
  • like Toronto, Montreal, Vancouver, and more

January 3, 2026.
Club footage of the edit playing on venue visuals. Originally posted by @leyla.wash — 1.3M likes. Later reposted by Megan Thee Stallion.

Watch the original TikTok →
Late February 2026

Megan Thee Stallion Confirms She’s Seen The Edit

A fan asks Megan Thee Stallion in the comments whether she has seen the Heated Rivalry fan edit set to Big Ole Freak. She responds simply: “YES.” The moment circulates quickly through the fandom, confirming that the edit had reached the artist whose song inspired it.

Screenshot of Megan Thee Stallion replying 'YES' to a comment asking if she has seen the Heated Rivalry Big Ole Freak edit
March 2026

Cultural Impact

In just a few months, the Big Ole Freak edit spreads across fandom communities, TikTok, private file shares, and nightlife venues around the world. The edit even made it to the popular mobile game Heads Up. What began as a single fan video evolves into a shared cultural reference point within the community.

Between December 2025 and March 2026 my accounts grow by:

  • +20,000 followers on Twitter/X
  • +20,000 followers on TikTok

In the end, this edit gained millions of viewers, appeared in club visual sets, and even caught the attention of the artist behind the music.

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